branding worcester

Registering the trademark for your logo is an issue that causes a lot of confusion in small business circles. As a graphic designer, I don't

How to choose a logo with confidence? Don't ask your friends. (screenshot from facebook - not my design or client) If you’ve invested...

Updating your Wix website may seem daunting, but there are times when it is essential to give your site some love. Website design is not...

Rebranding is a process that many small businesses undergo as they evolve, scale, or change course. It involves updating a business’s image

Why Fonts Matter and How to Pick the Right Ones Why Fonts Matters Fonts are a core component of your visual brand. Choosing the right...

Professional graphic design is an investment, so be sure to get the biggest bang for your buck. Of course, to get started on the right foot,

Are you creating your own social media graphics on Canva or another platform? These tools can help you keep your brand's look sharp on socia

Infographics help tell a story or make a point using a visual representation of facts, numbers, or other pieces of information. Unlike strai

Every designer approaches this process differently, but good designers don’t just pull amazing ideas out of thin air. A lot of work goes int

DIY Design Platforms—What You Need to Know Since launching publicly in 2014, the popular design platform Canva has acquired over 15...

As a designer, I appreciate that more small business owners understand the importance of giving their brand a consistent look. But, as I...

Even if you are using stock photography that is free from copyright restrictions, you still might be harming your brand. It damages your cre

I encourage all of my clients to give serious thought to their brand values. As a designer, I use those values to inspire logos, color palet

Lately I've seen so many posts regarding rebranding; from graphic designers marketing towards clients who need it to other entrepreneurs ask