branding worcester

What is responsive logo design? Responsive logo design is common among bigger brands, but forward-thinking small businesses are starting...

Packaging design can help you sell more products, build better brand recognition, and make your customers fall in love with your...

Registering the trademark for your logo is an issue that causes a lot of confusion in small business circles. As a graphic designer, I don't

Rebranding is a process that many small businesses undergo as they evolve, scale, or change course. It involves updating a business’s image

Every designer approaches this process differently, but good designers don’t just pull amazing ideas out of thin air. A lot of work goes int

As a designer, I appreciate that more small business owners understand the importance of giving their brand a consistent look. But, as I...

Even if you are using stock photography that is free from copyright restrictions, you still might be harming your brand. It damages your cre

I encourage all of my clients to give serious thought to their brand values. As a designer, I use those values to inspire logos, color palet

Lately I've seen so many posts regarding rebranding; from graphic designers marketing towards clients who need it to other entrepreneurs ask