Small Business Branding

Graphic Designer Blog

Client Holiday Gift Tips to Keep You Top of Mind All Year

Branded Holiday Gifts Done Right The holiday season is fast approaching, and with it, plenty of cards, gifts, and messages bearing warm...

Why Responsive Logo Design Makes Sense in 2022

What is responsive logo design? Responsive logo design is common among bigger brands, but forward-thinking small businesses are starting...

How Brand Boosting Packaging Design Drive Sales & Customer Loyalty

Packaging design can help you sell more products, build better brand recognition, and make your customers fall in love with your...

How to protect your logo and why it matters

Registering the trademark for your logo is an issue that causes a lot of confusion in small business circles. As a graphic designer, I don't

Rebranding: is it right for your small business?

Rebranding is a process that many small businesses undergo as they evolve, scale, or change course. It involves updating a business’s image

How I Build a Brand Identity

Every designer approaches this process differently, but good designers don’t just pull amazing ideas out of thin air. A lot of work goes int

Why I Shouldn’t Always Be Your First Call

As a designer, I appreciate that more small business owners understand the importance of giving their brand a consistent look. But, as I...

For Your Brand’s Sake, Use Original Photos

Even if you are using stock photography that is free from copyright restrictions, you still might be harming your brand. It damages your cre

Never Underestimate the Value of Your Brand's Values

I encourage all of my clients to give serious thought to their brand values. As a designer, I use those values to inspire logos, color palet

Featured: When is it time to rebrand? | Tips for photographers with Stephanie Audette Design

Lately I've seen so many posts regarding rebranding; from graphic designers marketing towards clients who need it to other entrepreneurs ask