Small Business BrandingWhy Responsive Logo Design Makes Sense in 2022What is responsive logo design? Responsive logo design is common among bigger brands, but forward-thinking small businesses are starting...
Packaging DesignHow Brand Boosting Packaging Design Drive Sales & Customer LoyaltyPackaging design can help you sell more products, build better brand recognition, and make your customers fall in love with your...
Small Business BrandingHow to protect your logo and why it mattersRegistering the trademark for your logo is an issue that causes a lot of confusion in small business circles. As a graphic designer, I don't
Small Business BrandingRebranding: is it right for your small business?Rebranding is a process that many small businesses undergo as they evolve, scale, or change course. It involves updating a business’s image
Small Business BrandingHow I Build a Brand IdentityEvery designer approaches this process differently, but good designers don’t just pull amazing ideas out of thin air. A lot of work goes int
Small Business BrandingWhy I Shouldn’t Always Be Your First CallAs a designer, I appreciate that more small business owners understand the importance of giving their brand a consistent look. But, as I...
Small Business BrandingFor Your Brand’s Sake, Use Original PhotosEven if you are using stock photography that is free from copyright restrictions, you still might be harming your brand. It damages your cre
Small Business BrandingNever Underestimate the Value of Your Brand's Values I encourage all of my clients to give serious thought to their brand values. As a designer, I use those values to inspire logos, color palet
Small Business BrandingFeatured: When is it time to rebrand? | Tips for photographers with Stephanie Audette DesignLately I've seen so many posts regarding rebranding; from graphic designers marketing towards clients who need it to other entrepreneurs ask