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  • Stephanie Audette Connor

How infographics can up your content game

Infographics—A Powerful Marketing Tool


Infographics help tell a story or make a point using a visual representation of facts, numbers, or other pieces of information. Unlike straight-up charts and graphs that communicate data objectively, infographics are designed to guide the audience toward an action or a conclusion. You’ve probably been seeing lots of infographics lately about how to wash your hands or wear a mask properly. The reason the CDC and other organizations are turning to infographics is that they are really effective communication tools. Many people are visual learners with short attention spans and presenting facts and procedures visually is a great way to ensure your audience actually understands what you are trying to say.





Here are just some of the benefits of incorporating infographics into your marketing strategy:

  • The visual breakdown of information helps to increase comprehension and engagement with your content. According to marketer Jeff Bullas, content with visuals gets 94% more views than text-only content!

  • Infographics can up your social media game, driving traffic to your site, and prompting people to stop scrolling and pay attention. They are also highly sharable!

  • Compiling facts and clearly presenting them helps to position you as an expert.

  • Infographics can offer an opportunity for you to put a fresh twist on old content or emphasize core brand messages visually.

  • You can educate your audience, all while guiding their opinions in ways that benefit you and your business.

Here are some examples of infographics I’ve worked with clients to create:



Are you sold on the power of infographics yet? If you are, you might be wondering how to make an effective infographic.


These are some things to consider when creating an infographic:

  • Choose a topic that is in line with your overall brand messaging and marketing goals.

  • Determine what you want the infographic to accomplish. What do you want the audience to do, think, or feel after engaging with your content?

  • Choose a style for presenting your information. Will your infographic be a how-to? A compilation of related facts? A comparison?

  • As always, be sure to stay on-brand with your colors, fonts, icons, image style.

  • Curate your facts and information wisely so that you make your point without overwhelming people. Be sure to cite your sources as well.

  • Don’t forget to include your company name and your website or social tag on the infographic itself so that when it's shared, people know where it originated!

If you’re hoping to tackle the design yourself, there are some free tools out there like Canva, Piktochart, and Infogram. But if you are planning for your infographic(s) to be a core component of your marketing strategy, it can be smart to reach out to a professional designer to ensure that you are making the best and most professional impression.

I hope you’re inspired to start incorporating infographics into your marketing mix. Let me know if you have questions or need help along the way!

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